Can Halal Cosmetics Ride the Clean Beauty Wave? businessoffashion.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessoffashion.com Daily Mail and Mail on Sunday newspapers.
Clean, halal-certified, vegan friendly, and cruelty-free.
Designed and developed hand-in-hand with real women, Shade M was created for every shade. With a deep-rooted belief in everyone loving and owning who they are, Shade M ardently champions women to be the truest forms of themselves, embracing the strong force they are and screaming “I am my own shade!” Now, Shade M enters the Middle East, with a mission to drive this message across the region.
Founded by makeup-loving industry experts Nour Khalife and Jolie Nubani, two middle eastern women who met and worked at L’Oreal, both beauty veterans felt there was a community hugely underrepresented when it came to makeup. Ready for a change and for representation at every level of the makeup industry, they took matters into their own hands. With over 18 years of combined experience working with global luxury beauty brands (YSL, Giorgio Armani, Chanel, and Benefit cosmetics) and markets, Nour and Jolie set off on a mission to ch
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Indie Pioneers Podcast – ‘Representing the underrepresented’: Founders of Shade M Beauty on catering to diverse Muslim consumer base By Amanda Lim In this episode of Indie Pioneers, we sat down with the founders of halal beauty brand Shade M Beauty to discuss the growing significance of the halal beauty segment and how it will continue to evolve in the years to come.
The Dubai-based brand was founded by Jolie Nubani and Nour Khalife, who have between them 18 years of experience in the beauty industry working with brands such as Yves Saint Laurent Beauty and Giorgio Armani Beauty.
Their experience working with global beauty brands led them to launch a brand that could cater to the ethnically diverse group of consumers within the niche but growing halal market.