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Longboat Key Chamber of Commerce President Gail Loefgren is getting some help. While Loefgren is still looking for a full-time executive assistant, the Chamber has hired Christine Rothberg as its director of marketing and communications. “I get to use my experience as a marketing communications person, and really turn the role into a dual role, which is first connecting the visitors and residents to Longboat Key life and the resources,” Rothberg said. “And, also marketing support for the members, as well as networking opportunities for them within the membership.” Rothberg, 51, will assist the Chamber in the part-time role with social media endeavors, email communication, flyers, invitations and more. She also has worked as a marketing consultant for the Sand Cay Beach Resort since September 2019, which is a role she will continue.

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