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WPP creates Choreograph, joining specialist data units of Wunderman Thompson and GroupM
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ACA launches first Reflect Reconciliation Action Plan
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46% of marketers feel teams are lacking data and analytics skills
April 28, 2021 3:44
A report from digital and marketing advisory Arktic Fox and Michael Page has found that 46% of marketers feel that the biggest knowledge and skills gap in their teams is data and analytics, closely followed by measuring performance and outcomes on 37%.
Only one in three marketers felt that data literacy was strong within their department, and 36% said data strategy and management is the most challenging capability to build out within the team.
Source: Marketing State of Play 2021
Meanwhile, 38% of marketers say they are looking to bring data and analytics in-house.
April 28, 2021 3:39
Trend forecasts in consumer’s attitudes towards travel and tourism by News Corp’s Travel Network has revealed that after feeling stagnant throughout 2020, consumers are eagerly seeking new escapes and experiences.
In April the number of page views on overseas destinations across News Corp’s network were up 46% on the prior three weeks. Interest in New Zealand as an international destination has jumped from being ranked 30th last year to 10th, likely inspired by the trans-Tasman travel bubble.
The consumer trends were identified through the News Travel Network and 8.5 million Australians that interact with News’ brands.
“The News Travel Network is very clear on the types of readers that we’re focusing our efforts on commercially, editorially and from a product and technology standpoint,” said News Corp Australia’s head of travel, Dwayne Birtles.
Jetstar capitalises on AUNZ travel bubble via outdoor execution
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