TripADeal unveils national brand campaign G O A T mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Australians just a nudge away from diving back into travel, News Corp study reveals mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
28 Apr 2021
News Corp Australia has released the findings from its inaugural News Travel Network Consumer Trends Forecast, identifying a few handy trends for brands to work with.
Using the behavioural data from the media giant’s News Travel Network audience, combined with Australian and international trend reports, the biannual trends forecast is overlaid with the expertise and broad-reaching insights of News Corp’s senior travel editors to predict the key consumer travel trends that will shape the next six months.
News Corp Australia’s managing director of food and travel, Fiona Nilsson, said the past year has dramatically changed the way we travel and how we think about travel.
April 28, 2021 3:39
Trend forecasts in consumer’s attitudes towards travel and tourism by News Corp’s Travel Network has revealed that after feeling stagnant throughout 2020, consumers are eagerly seeking new escapes and experiences.
In April the number of page views on overseas destinations across News Corp’s network were up 46% on the prior three weeks. Interest in New Zealand as an international destination has jumped from being ranked 30th last year to 10th, likely inspired by the trans-Tasman travel bubble.
The consumer trends were identified through the News Travel Network and 8.5 million Australians that interact with News’ brands.
“The News Travel Network is very clear on the types of readers that we’re focusing our efforts on commercially, editorially and from a product and technology standpoint,” said News Corp Australia’s head of travel, Dwayne Birtles.