Haier, the world's No. 1 home appliance brand for 14 years, led by Mr. Zhang Zhenghui, CEO of Haier Southeast Asia, Mr. Thanes Bin-a-sun, Chief Operating Officer of Haier Electrical Appliances (Thailand) Co., Ltd., Mr. Piyasak Sribua, Director of Sales of Haier Electrical Appliances (Thailand) Co., Ltd., Mr. Thanhutchai Karnsirawa, Head of Air Conditioning Product of Haier Electrical Appliances (Thailand) Co., Ltd., held a press conference to launch a line of electrical appliances. The company also revealed its multi-brand strategy together with its brand ambassador for the past five years, Boy Pakorn Chatborirak, and introduced the brand's new ambassador, Popo Sapsiree Taerattanachai.
Haier Electrical Appliances (Thailand) Co, the marketer of Haier electrical goods, wants to raise its sales by more than 30% next year amid confidence that the local home appliance market will resume growth in 2022.
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