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Haier Southeast Asia: In the pursuit of transformation, market dominance

Haier Southeast Asia: In the pursuit of transformation, market dominance
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Casarte celebrates its 1st anniversary with Master of Living Art theme,

Haier consolidates crown position in global appliance market

Haier, the number-one global home electrical appliance brand for 14 consecutive years from 2009 to 2022, is internationally recognised as a committed innovator that is continuously developing electrical appliances to meet the lifestyles of the new generation.

Haier Press Conference 2023 Inspire Future Dreams launches innovative electrical appliances

Haier, the world's No. 1 home appliance brand for 14 years, led by Mr. Zhang Zhenghui, CEO of Haier Southeast Asia, Mr. Thanes Bin-a-sun, Chief Operating Officer of Haier Electrical Appliances (Thailand) Co., Ltd., Mr. Piyasak Sribua, Director of Sales of Haier Electrical Appliances (Thailand) Co., Ltd., Mr. Thanhutchai Karnsirawa, Head of Air Conditioning Product of Haier Electrical Appliances (Thailand) Co., Ltd., held a press conference to launch a line of electrical appliances. The company also revealed its multi-brand strategy together with its brand ambassador for the past five years, Boy Pakorn Chatborirak, and introduced the brand's new ambassador, Popo Sapsiree Taerattanachai.

Haier sets sights on 30% sales growth

Haier Electrical Appliances (Thailand) Co, the marketer of Haier electrical goods, wants to raise its sales by more than 30% next year amid confidence that the local home appliance market will resume growth in 2022.

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