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Meet the 2024 Category Captain for Salty Snacks: General Mills Convenience

To boost the salty snacks category, General Mills delivered products and set innovation in two ways.

Mills category management teamGeneral mills category management teamGeneral millsChex mix remixZesty tacoCheesy pizzaOld el paso fiesta twistsZesty ranch2024 category captainsSalty snacksGeneral mills convenience

How newstalgia blends comfort and novelty in the snack category

Consumers still crave familiar flavors and experiences, as they did during the pandemic, but they also are open to new innovations and technologies leading to an emerging trend of 'newstalgia,' Kevin Ryan, CEO, Malachite Strategy and Research, explained to FoodNavigator-USA.

Mars wrigleyBob squarepantsBonomo turkish taffySnickers hi proteinApple jacks flavored pop tartsSponge bob squarepantsLunchables crispy grilled cheesiesSkittles littlesCaramel cold brewChex mixCheezy pizzaZesty tacoVan holtenWarheads extreme sourStuffed puffsGeneral mill cinnamon toast crunch

How newstalgia blends comfort and novelty in the snack category

Consumers still crave familiar flavors and experiences, as they did during the pandemic, but they also are open to new innovations and technologies leading to an emerging trend of 'newstalgia,' Kevin Ryan, CEO, Malachite Strategy and Research, explained to FoodNavigator-USA.

Mars wrigleyBob squarepantsBonomo turkish taffySnickers hi proteinApple jacks flavored pop tartsSponge bob squarepantsLunchables crispy grilled cheesiesSkittles littlesCaramel cold brewChex mixCheezy pizzaZesty tacoVan holtenWarheads extreme sourStuffed puffsGeneral mill cinnamon toast crunch

How newstalgia blends comfort and novelty in the snack category

Consumers still crave familiar flavors and experiences, as they did during the pandemic, but they also are open to new innovations and technologies leading to an emerging trend of 'newstalgia,' Kevin Ryan, CEO, Malachite Strategy and Research, explained to FoodNavigator-USA.

Bob squarepantsMars wrigleyBonomo turkish taffySnickers hi proteinApple jacks flavored pop tartsSponge bob squarepantsLunchables crispy grilled cheesiesSkittles littlesCaramel cold brewChex mixCheezy pizzaZesty tacoVan holtenWarheads extreme sourStuffed puffsGeneral mill cinnamon toast crunch

Every Chex Mix Flavor, Ranked

Chex Mix offers a variety of flavors to satisfy those with a savory tooth, sweet tooth, or both. We tried all 12 to see which flavor mixed it up best.

Bymichael palanChex party mixEvery chex mix flavorChex mixRalston purinaPurina whole wheat cerealGeneral millsNut chex mixNut chexHoney nutLucky charmsCinnamon toast crunchCocoa puffsMix remix zesty tacoChex mix remixZesty taco

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