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2024 Category Captains News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Meet the 2024 Category Captain for CBD/Cannabis: J And A Consumable Products

With a low price point of $5 or below, these products bring new affordability to the CBD category.

United statesConsumable productsBucka buzz2024 category captainsBd cannabisJ anda consumable products

Meet the 2024 Category Captain for Salty Snacks: General Mills Convenience

To boost the salty snacks category, General Mills delivered products and set innovation in two ways.

Mills category management teamGeneral mills category management teamGeneral millsChex mix remixZesty tacoCheesy pizzaOld el paso fiesta twistsZesty ranch2024 category captainsSalty snacksGeneral mills convenience

Meet the 2024 Category Captain for Other Tobacco Products/Cigars: Cheyenne International

Cheyenne holds the top three filtered cigar SKUs nationwide.

Cheyenne cigarsFull flavor2024 category captainsTher tobacco products cigarsCheyenne international

Meet the 2024 Category Captain for Packaged Snacks: Hostess Brands

Hostess invested in Eversight, a price and promotional tool enabling revenue optimization through basket-driving initiatives.

Hostess consumer insights teamConvenience store channel2024 category captainsPackaged snacksHostess brands

Meet the 2024 Category Captain for Frozen Foods: Caulipower

Caulipower set out in 2023 to disrupt the frozen snacks category.

Caulipower pizza bitesDill flavored chicken bites2024 category captainsFrozen foods

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