Gozoop strengthens leadership with Gillian Marie Hooper as Group Director adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Composite Illustration by Saad Arifi
Veteran Pakistani actors recall a time in the early ’90s when a single state-owned TV channel ruled the roost. Pakistan Television Network (PTV) wielded immense power as the main source of revenue for a burgeoning fraternity of actors, writers, directors, producers and technicians. At the same time, the channel was dependent on these artists for its content, and knowing this, a large contingent of them had decided to go on strike.
Their wages were far too miniscule, the artists had argued, and they wanted a raise. It’s remembered that PTV eventually complied, giving them raises but eliminating the royalties that they were paid for re-runs of their work.
Mikaal Zulfiqaar gets candid about being cut out of the fruit of his own labour.
With a long list of prominent television show titles and movies under his belt, Mikaal Zulfiqar is one of the most popular, sought-after and highly paid actors in Pakistan. But he isn t making big bucks off his large body of work and neither are any actors, thanks to the no-royalties system in the country s entertainment industry.
This is because despite the entertainment industry now beginning to flourish in terms of churning out content and being recognised for its storylines, actors remain on the losing end of the spectrum.
23 Feb, 2021 - 12:21 PM IST | By indiantelevision.com Team
Leading media communications company Actimedia PR Digital, was conferred the ‘Fashion & Lifestyle Agency of the Year’ award at the recently concluded IPRCCA ceremony held at Hyatt Regency, New Delhi. Actimedia has been specializing in fashion and lifestyle PR consulting for over two- decades, having closely worked with some top names in the space.
The agency also took home a Silver in Events & Experiential Marketing for OML; a Silver in Influencer Impact for Havaianas and a Bronze in Travel & Tourism for Switzerland Tourism.
“We are delighted with these wins in our maiden foray into the awards season. Actimedia prides itself on being the first agency to specialize in the then emerging lifestyle space back in 1998. Twenty-two years later we’ve only gotten better at what we do. We’ve added extensively to our repertoire of clients and reshaped brands through our wealth of experience over the
Actimedia PR & Digital named Fashion & Lifestyle Agency of the Year business-standard.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from business-standard.com Daily Mail and Mail on Sunday newspapers.