Zee Chitramandir aims to reach four million Free Dish households in Maharashtra.
09 Apr, 2021 - 02:35 PM IST | By indiantelevision.com Team
Mumbai: Zee Entertainment Enterprises Ltd (ZeeL) has announced the launch of its second Marathi movie offering – Zee Chitramandir, to further consolidate its presence in the Maharashtra market.
Maharashtra is considered one of the key drivers for its regional growth housing popular TV content brands – Zee Marathi, Zee Talkies and Zee Studios Marathi. The network recently forayed into the regional music space as well, with the launch of Zee Vajwa, a music channel for the Marathi yuva that established its place within just four weeks of its debut.
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The broadcaster forayed into the regional music space with the launch of its Marathi music channel – Zee Vajwa. It will offer 3,000+ playlists, and also have a non-fiction show in the comedy genre, a category first. The network has already captured 57 per cent viewership share in Maharashtra with Zee Marathi, Zee Yuva and Zee Talkies.
ZeeL chief consumer officer Prathyusha Agarwal said, “With Zee Vajwa, we identified a need gap in the lifestyle genre to serve a holistic entertainment experience to the focused Sec A target audience. These viewers seek experiences from around the world but from the comfort of their own homes. That’s where Zee Zest seamlessly comes in, with diverse lifestyle content themes such as wellness, travel, lifestyle, food, home improvement, and culture.”