Subway SG seeks fresh perspectives with Mutant Communications as PR partner Details 28 July 2021
Subway Singapore has appointed Mutant Communications as its PR agency to help strengthen its brand positioning and share-of-voice in Singapore. The appointment will be for a year and follows a pitch held last month. As part of the one year partnership, Subway and Mutant will work together on a series of campaigns that drive business growth and connect with key stakeholders. The agency will also focus on strategic PR, such as thought leadership, brand and trade stories.
While the brand declined to comment on which other agencies pitched, it said this is the first time Subway has engaged a PR agency on retainer. Work for the brand started with the recent launch of Subway’s localised flavour pairing - the Rendang Sub and the Pandan Cookie. Additionally, Mutant is also supporting Subway’s first large-scale community impact initiative in
Subway MY stirs up patriotic spirit for Rendang sub with new national anthem Details 09 July 2021
Rendang lovers, it is time to stand tall and proud for your Rendang Nation Anthem! Instead of a usual product launch on social media, the team at Subway Malaysia went a step further to introduce its new Rendang Sub via a special anthem to ignite the patriotic spirit of Malaysians. The brand recently unveiled the anthem in a Facebook post and featuring celebrities Zee Avi, NYK, Shak, and Haneri. It is also handing out a special gift to 500 fans who share how Rendang can unite Malaysians. The contest runs until 24 August. VaynerMedia Asia Pacific and PHD were involved in the campaign.
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On almost every Friday night since early this year, aspiring Malaysian musicians and music enthusiasts from around the world have gathered for a live performance unlike any other.
The weekly event was started by three heroes of the local music industry, the singer-songwriter and talent magnet Zee Avi, the educator and master guitarist Az Samad, and the underrated musician and joke master Brendan De Cruz.
Despite the movement control order, Nada Music MY has happened 11 times before. They even had Nico Franc of Crave Sessions, from the USA as a guest performer.
By musicians for everyone