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Neuroscience research finds distinct advertising differences across audio, radio and podcasting New ARN Neuro Lab research looks into the distinctive advertising impact of the three key audio channels Sample from the new ARN Neuro Lab research Radio, podcasting and music streaming are distinctively processed by consumers, leading to differences in their strengths and effectiveness as advertising channels, a new neuro research study claims. The fresh research, which has been conducted by neuroscience specialist, Dr Shannon Bosshard, in partnership with Australian Radio Network’s Neuro Lab, sought to understand how consumers’ brains respond different to distinct audio formats, and the impact advertising has in each of them. To do this, it analysed more than 40,000 datapoints every second across the different audio formats and mapped brain activity of people engaging with both audio content and advertising.

Shannon bosshardInteractive advertising bureauNeuro labAustralian radio network neuro labAustralian radio networkJustin stonePure goldAdvertising audio stateNation report waveநரம்பியல் ஆய்வகம்ஆஸ்திரேலிய வானொலி வலைப்பின்னல் நரம்பியல் ஆய்வகம்ஆஸ்திரேலிய வானொலி வலைப்பின்னல்ஜஸ்டின் ஸ்டோந்தூய்மையானது தங்கம்தேசம் அறிக்கை அலை