in other words, when somebody gets up and makes a fool of themselves and people are laughing at you, what s better than that. exactly. that s what i think is so great about it and scary about it. do you find your comedy helps you in your business? i think it does. it breaks down those barriers. success comes from being open and human. you look at a company like z zappos and people connect with it because they feel there s a conversation they can have and a human on on the other side of the line. and the businesses that are growing now are very personal. comedy when it s done right the very personal. it s not only comedy. the best comedy are true stories. as they said before, they have to start off with something that s actual. the funniest things are things that happen while you re at work and if you can tell those stories it s fantastic. i guess what they re building is funny people, but confidence really. confidence. two things. they re building a culture within the company