in other words, when somebody gets up and makes a fool of themselves and people are laughing at you, what's better than that. >> exactly. that's what i think is so great about it and scary about it. do you find your comedy helps you in your business? >> i think it does. it breaks down those barriers. success comes from being open and human. you look at a company like z zappos and people connect with it because they feel there's a conversation they can have and a human on on the other side of the line. and the businesses that are growing now are very personal. comedy when it's done right the very personal. >> it's not only comedy. the best comedy are true stories. as they said before, they have to start off with something that's actual. the funniest things are things that happen while you're at work and if you can tell those stories it's fantastic. >> i guess what they're building is funny people, but confidence really. >> confidence. two things. they're building a culture within the company.