What lessons can we learn from China’s Covid recovery?
With only a two-month lockdown in place in early 2020, there is a lot UK retailers can learn from China’s post-pandemic retail strategy.
As UK retailers shuttered their doors in March 2020 for what would be the first of successive national lockdowns, mainland China was opening up again. More than a year later, life in China – including shopping – is largely back to normal, providing a lifeline for retailers from the west, which continue to battle government restrictions and shrinking revenues.
The International Monetary Fund’s World Economic Outlook shows China was the only advanced or emerging economy with GDP growth in 2020, at 2.3%. Its most recent update in April predicts 8.4% growth for 2021. By comparison, UK GDP shrank by 9.9% in 2020, and is expected to grow 5.3% in 2021.
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The Estée Lauder Companies has reported strong double-digit growth in travel retail net sales for La Mer in the three months ending 31 December 2020. La Mer