Spirits giant Beam Suntory has officially launched Beam Suntory France, a subsidiary that it claims is "an indication of our long-term confidence in the French market".
Beam and De Kuyper extend distribution deal 22nd December, 2020 by Nicola Carruthers
Jim Beam owner Beam Suntory has expanded its distribution partnership with Dutch group De Kuyper in the Netherlands.
Jim Beam sales have doubled over the last three years in Netherlands since the deal with De Kuyper began
On 1 January 2018, De Kuyper took over the distribution for Beam Suntory’s key brands, such as Jim Beam, Makers Mark, Sauza Tequila and Canadian Club, in the Netherlands. After being expanded in September 2018, the deal will be extended again from 1 January 2021 as part of a new strategic partnership between the two firms.