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Beam Suntory begins French operation

Spirits giant Beam Suntory has officially launched Beam Suntory France, a subsidiary that it claims is "an indication of our long-term confidence in the French market".

Beam Suntory To Launch French Subsidiary Next Year

Beam Suntory will open a French subsidiary in January 2024 as the premium spirits maker seeks to strengthen its position in Europe.

Beam Suntory France launches to grow Europe footprint

Beam Suntory will establish its own route-to-market strategy in France with the launch of Beam Suntory France in January 2024: with a team across sales, marketing and corporate functions supporting the in-market commercial business.

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