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Almost every influencer will be hopping on to Threads

Threads, pitched as a “friendly” rival to Twitter, has many similar features to the other social media platform.

City ofUnited kingdomDoug brownYsabel gerrardDhruti shahUniversity of sheffieldSteven bridgesHave you thought about

Instagram s Threads: Almost every influencer will be hopping on it

Some of the people using Threads on its first day tell the BBC what they think about the app and its future.

City ofUnited kingdomDoug brownYsabel gerrardDhruti shahTom gerkenUniversity of sheffieldSteven bridgesHave you thought about

Instagram s Threads is a much-needed Twitter competitor

Some of the people using Threads on its first day tell the BBC what they think about the app and its future.

City ofUnited kingdomYsabel gerrardDhruti shahDoug brownTom gerkenUniversity of sheffieldSteven bridgesHave you thought about

BeReal is now in freefall Why are new social media apps doomed to fail? | Ysabel Gerrard

In the race to create the new Instagram, rivals morph into each other, losing what makes them special in the first place, says Ysabel Gerrard, a senior lecturer in digital communication

Erving goffmanHannah ditchfieldYsabel gerrardCharles lindholmUniversity of sheffield

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theatlantic.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theatlantic.com Daily Mail and Mail on Sunday newspapers.

Andrew zaffinaAlicee marwickYsabel gerrardUniversity of north carolina at chapel hillUniversity of sheffieldGossip girlNorth carolinaChapel hill

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