BeReal is now in freefall. Why are new social media apps doomed to fail? | Ysabel Gerrard

In the race to create the new Instagram, rivals morph into each other, losing what makes them special in the first place, says Ysabel Gerrard, a senior lecturer in digital communication

Related Keywords

Erving Goffman ,Hannah Ditchfield ,Ysabel Gerrard ,Charles Lindholm ,Instagram ,University Of Sheffield ,