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E-commerce leads in influencer marketing with 27% spend followed by FMCG: Report, ET Retail

Influencer Marketing: India s creator economy is thriving, with 2.5-3.5 million creators predominantly engaging on platforms such as Instagram and YouTube. Notably, between 110-170K creators on YouTube are actively monetizing their content, solidifying its position as the leading platform for creator monetization in India.

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