E-commerce leads in influencer marketing with 27% spend followed by FMCG: Report, ET Retail

Influencer Marketing: India's creator economy is thriving, with 2.5-3.5 million creators predominantly engaging on platforms such as Instagram and YouTube. Notably, between 110-170K creators on YouTube are actively monetizing their content, solidifying its position as the leading platform for creator monetization in India.

Related Keywords

India ,Sreeram Reddy Vanga ,Ritesh Ujjwal ,Youtube ,Instagram ,Youtubee Commerce ,Kofluence Influencer Marketing Report ,Reddy Vanga ,Influencer Marketing Report ,Influencer Marketing ,E Commerce ,Mcg ,Creator Economy ,Gofluence ,Content Creators ,Platform Dynamics ,Online Engagement ,Social Media Creators ,