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All too often, the monetization discussion revolves around a simplistic binary that expands only slightly on the old ad-supported broadcast model for home-based media and entertainment: subscription vs. advertising. Savvy publishers, rightsholders, and streaming services see a more nuanced landscape. Gamification, interactivity, merchandising, and direct-to-consumer apps let both publishers and advertisers super-serve fans with content that goes beyond live linear or VOD.

San francisco state universityUnited statesSan franciscoEvan shapiroDarcy lorinczMike richterDina ibrahimJon giegengackHub entertainment researchBarrett jackson auction companyStreaming monetizationHub principal jon giegengackEntertainment researchTrusted media brandsGlobal revenue operationsCreator economy reveal about