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Being asked to contribute an article on sustainability is akin to writing an article about agriculture or biology – a topic so absurdly broad it s disinteresting. Advertisements
Instead, I prefer to write about an emerging new concept with so much promise and excitement around it: regenerative business.
Before we go there though, I am compelled to walk the reader through the evolution of my chosen profession – in the broadest strokes and with the promise not to bury in figures or doom and gloom.
What is all this talk of ESG and how is it different from CSR? Then, before answering the title question, lets understand what is a regenerative hotel?