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Ted Lasso s third season drives USD 23 2 million of sponsorship value for Nike

Ted Lasso’s third season drives USD 23.2 million of sponsorship value for Nike

United statesTed lassoJoshua marcusCampaign us bigGov streamBen bold shareYougov streamYougov sportGrand prixCannes lions

Why virtual product placement could be the future of TV

Thanks to AI technology, 2022 brands will soon be popping up in your favourite decades-old shows. Will it ruin TV – or save it?

United kingdomFrance generalCity ofBillie eilishPete robinsTom harringtonJohn duttonMatt leblancDavid glasserMagali pascalJill martinJulian colwynFred wallerDua lipaTroy taylorNetflix emily

Stranger Things drives over $27m in brand placement value in the UK and US

Data from YouGov Stream shows Coca-Cola is seeing the highest placement value of any brand at $3.4m.

United kingdomIda axlingStranger thingsYougov stream

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