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D2C consolidation: Value creation for FMCG majors, wealth creation for founders

Smaller D2C companies have struggled to convince financial investors to fund them and have sought refuge under the wings of traditional FMCG players

This Indian D2C Food Brand Will Get Rs 369 Crore From Marico For Acquiring 58% Stake - Trak in - Indian Business of Tech, Mobile & Startups

This Indian D2C Food Brand Will Get Rs 369 Crore From Marico For Acquiring 58% Stake - Trak in - Indian Business of Tech, Mobile & Startups
trak.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from trak.in Daily Mail and Mail on Sunday newspapers.

Marico To Acquire A Majority Stake In D2C Nutrition Brand Plix For INR 369 Cr

FMCG major Marico has said that it has signed a definitive agreement to acquire a 58% stake in D2C nutrition brand Plix for INR 369.01 Cr.

Marico to buy D2C brand Plix for Rs 369 crore as smaller players fold up

While Marico had already bought 32.75 percent in Satiya Nutraceuticals which owns and operates Plix, it said the acquisition of the remaining portion, or 25.25 percent, will be completed by May 2025.

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