Following in the footsteps of airlines such as KLM, Finnair has discontinued both in-flight and pre-order retail sales of cosmetics, accessories, gifts and other retail products. In the ever-evolving airline travel experience, where does in-flight shopping feature? Glynda Alves looks at how airlines are upgrading shopping in the skies.
The aftermath of the MH370 tragedy taught Malaysia Airlines’s CMO Yin May Lau the true meaning of crisis management. “It (the tragedy) was especially difficult because we didn’t know the reason. If we did, then we could fix it,” she said, recalling that turbulent period. In a chat with Glynda Alves, she reveals how communicating top-notch safety standards became the priority to win back customer trust.
India Is Now Malaysia Airlines Top Market simpleflying.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from simpleflying.com Daily Mail and Mail on Sunday newspapers.
At the Brand World Summit 2023, hosted by ETBrandEquity.com, marketing executives from HDFC Bank, Malaysia Airlines, Marico, and P&G Health gave us their insights on manoeuvring the VUCA world and how to sync with changing consumer behaviour and business cycles.
India emerges top market for Malaysia Airlines financialexpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialexpress.com Daily Mail and Mail on Sunday newspapers.