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MacNeill Pride Group Appoints CEO
MacNeill Pride Group (MPG) announced the appointment of Keith Bornholtz as chief executive officer and four new additions to its board. MPG’s brands include ORCA, GCI Outdoor, PrideSports, Freestyle Rocker, RoadTrip Rocker, SoftSpike, CHAMP, Pride Golf Tee and Professional Tee System.
MPG is a portfolio company of Centre Partners.
Bornholtz, who has over 30 years of experience in branded consumer products, joins MPG from Central Garden & Pet, where he was president of the pet distribution business unit and led a five-year strategic transformation of their national multi-channel platform. Bornholtz previously held senior leadership positions at Yes To Inc., Big Heart Pet Brands, Clorox and Procter & Gamble. He will be based at MPG’s headquarters in Nashville, TN.
they started out with 16 items in our store. they now have over 50. it s an incredible brand. we are excited to have them. they are saying yes to yes to inc. we brought it inside the stores and kept it online as well. the response was phenomenal. over time, the line has grown dramatically. wall green s vice president and target vice president say their respective customers are big fans of yes to carrots, yes to cucumbers, yes to tomatoes and yes to blueberries. it hit the benchmarks. it was the customer following he developed. they are innovative. they have been able to answer the call. they don t sit still for one moment. co-founder of san francisco
saying yes to yes to inc. it proved to be very successful for us. that s why we brought it inside the stores and kept it online, as well. the response immediately was phenomenal. but over time, the line has grown dramatically. walgreens vice president shannon curtin and target vice president dusty tucker jenkins say their respective customers are big fans of yes to carrots, yes to cucumbers, yes to tomatoes and yes to blueberries. it was productive enough and had the benchmark it needed to to bring it in-line. but it was also the customer following he had developed. we credit the yes to team. they re incredibly innovative. they ve really been able to answer the call. they don t sit still for not even one moment. ido leffler, cofunder of san francisco based yes to, says that getting his organic skin and hair care products into major retailers was a coup. not even he could contain his excitement at first. his reaction was something like this. can t say that on television,
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