Sunday Times GenNext: Winning the hearts and minds of young SA Register for the next Sunday Times GenNext digitised conversation on May 13 on prioritising safety over the right to privacy 22 April 2021 - 10:09 Young South Africans are more financially empowered and highly connected than ever, typically spend more online than the global average, with 67% owning a smartphone. Image: Pexels/KeiraBurton
After making it through a challenging year in 2020, young people now face an uncertain future. In their favour, they are resilient, creative and determined to succeed. And as they search for meaning, guidance and support in a volatile world, brands have an opportunity to help them achieve their dreams.
How brands can win the hearts and minds of young South Africans Join the Sunday Times GenNext online webinar series in partnership with Yellowwood and Gautrain on April 15 at 9am 01 April 2021 - 16:28 Sponsored Learn from some of the 2020 GenNext Award-winning brands about how they’ve won the hearts and minds of young South Africans. Image: Pexels/Kaboompics
Young people are not only online more than ever because of the Covid-19 lockdown; they’re more switched on. The internet and accessibility to news (real and fake) from across the world make them one of the most aware, yet also one of the most fickle, generations ever: there is always something new to steal their focus.