Sunday Times GenNext: Winning the hearts and minds of young SA Register for the next Sunday Times GenNext digitised conversation on May 13 on prioritising safety over the right to privacy 22 April 2021 - 10:09 Young South Africans are more financially empowered and highly connected than ever, typically spend more online than the global average, with 67% owning a smartphone. Image: Pexels/KeiraBurton
After making it through a challenging year in 2020, young people now face an uncertain future. In their favour, they are resilient, creative and determined to succeed. And as they search for meaning, guidance and support in a volatile world, brands have an opportunity to help them achieve their dreams.