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Exterior changes on the all-new D-Max include a new grille, bumper, fog lamps, turn lights and more. PHOTO FROM ISUZU PHILIPPINES CORP.
Isuzu Philippines Corp. officials flank the all-new Isuzu D-Max. From left are Vice-President for Sales Yasuhiko Oyama, President Hajime Koso, Vice-President Shojiro Sakoda, and Division Head for Sales Joseph Bautista. PHOTO FROM ISUZU PHILIPPINES CORP.
PHOTO FROM ISUZU PHILIPPINES CORP.
The third generation of the popular pickup finally arrives
By
Kap Maceda Aguila
IT WAS not an overstatement when Isuzu Philippines Corp. (IPC) said that arrival of its pickup model’s all-new iteration has been much-awaited. The third generation of the Isuzu D-Max debuted way back in 2019 (in Thailand), and local fans and industry observers had been twiddling their thumbs in anticipation of the local release.
Published March 4, 2021, 5:12 PM
Despite the safeguard measure, Isuzu Philippines Corp. (IPC) has set a bullish 15 percent market share this year for its All-New D-MAX, almost doubling the current 8 percent market share.
IPC Vice-President for Sales, Yasuhiko Oyama announced the digital debut of the imported completely built-up pick-up truck from Thailand. Car companies have started implementing last March 1, 2021 the safeguard duty on affected models for imported passenger cars (P70,000) and light commercial vehicles (P110,000).
IPC is confident that with it 6 years of research and 4 million kilometers of testing, the All-New Isuzu D-MAX is the most innovative and feature-laden iteration of the iconic pick-up truck, that has long set its reputation for its outstanding durability and reliability.