Aditya Chopra to provide financial aid to cine workers amid COVID-19 crisis
The Federation of Western India Cine Employees (FWICE) has about 2.5 lakh registered workers.
Under the initiative, the Yash Chopra Foundation will provide Rs 5,000 to the women and senior citizens working in the film industry as well as distribute ration kits to workers for a family of four for an entire month through their NGO partners Youth Feed India.
Those in need can apply to avail the support through an online application process, a press release issued by the production house said.
Akshaye Widhani, senior vice president, Yash Raj Films said the foundation is committed to provide support to the Hindi film industry and its workers, who have been an integral part of their 50 year journey.
Aditya Chopra Launches Yash Chopra Saathi Initiative To Help Daily Wage Workers Of The Industry
The initiative, named after Aditya s father, the late filmmaker Yash Chopra, aims at providing support to daily wage earners of the film industry.
Aditya Chopra Launches Yash Chopra Saathi Initiative (Photo Credit: Wikipedia)
In an effort to help industry workers deal with the second wave of Covid in Mumbai, filmmaker Aditya Chopra has launched the Yash Chopra Saathi Initiative.
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The initiative, named after Aditya’s father, the late filmmaker Yash Chopra, aims at providing support to daily wage earners of the film industry. Aditya Chopra has taken cognizance of the massive socio-economic and humanitarian crisis that the daily workers of the industry are currently facing and The Yash Chopra Foundation – is rolling out the ‘Yash Chopra Saathi Initiative’ so that thousands of daily wage earners can tide over these turbulent and highly unpredictable times.
Aditya Chopra launches initiative to support daily wage earners in film industry amid COVID-19 crisis
Aditya was also recently in the news for appealing to the Maharashtra Chief Minister Uddhav Thackeray to let YRF vaccinate 30,000 daily workers. Aditya Chopra | File Photo
Updated: May 7, 2021, 09:40 AM IST
The deadly coronavirus pandemic has plagued the entertainment industry since last year and again the Hindi film industry has come to a halt, given the huge spike in COVID-19 cases due to the second wave of infections.
Last year, during the lockdown, Aditya Chopra lent his support to thousands of daily wage earners of the film industry by crediting money directly into their bank accounts. The biggest production house of India, Yash Raj Films, has again decided to come forward in this moment of need and is launching the Yash Chopra Saathi Initiative to provide support to thousands of daily workers in the film industry.
Aditya Chopra launches Yash Chopra Saathi Initiative to support daily wage earners of film industry
The initiative, named after Aditya s father, the late filmmaker Yash Chopra, aims at providing support to daily wage earners of the film industry.
Mumbai: In an effort to help industry workers deal with the second wave of Covid in Mumbai, filmmaker Aditya Chopra has launched the Yash Chopra Saathi Initiative.
The initiative, named after Aditya s father, the late filmmaker Yash Chopra, aims at providing support to daily wage earners of the film industry. The pandemic has pushed the backbone of our industry, the daily workers, to a breaking point, and YRF wants to support as many workers and their families who are in need due to the loss of livelihood. Yash Chopra Saathi Initiative is aiming to provide support to the pandemic-hit workers of our industry who we urgently need to focus on, Akshaye Widhani, senior vice-president, Yash Raj Films (YRF), says.
YRF launches Saathi initiative to support Hindi film industry s daily wage workers amid COVID-19 ANI | Updated: May 07, 2021 11:06 IST
New Delhi [India], May 7 (ANI): In the wake of the raging second wave of COVID-19 in India, Yash Raj Films head honcho Aditya Chopra has launched Saathi initiative to financially support the Hindi film industry s daily wage workers who are in crisis due to loss of livelihood amid the pandemic.
Indian film critic and trade analyst Taran Adarsh shared the news on his Twitter on Friday. #AdityaChopra launches Yash Chopra SaathiInitiative to support thousands of daily wage earners of the film industry who are in crisis due to loss of livelihood. Will transfer INR 5000 to women and senior citizens. Also give ration kits to workers [family of 4] for an entire month, Taran s tweet read.