Clarks Originals drew the ire of some Jamaicans after they previewed snippets of a new documentary dubbed
Clarks and Jamaica, which seems to be devoid of Dancehall artists responsible for making the brand famous in Jamaica, like Super Cat, Popcaan, Vybz Kartel, and Jahvillani.
In an Instagram post this morning, the British footwear company shared a teaser that highlighted non-Dancehall artists, all of whom, with the exception of the duo The NoMaddz, have never paid homage in song to their brand.
The footwear company had noted on its Instagram page that: “to celebrate this special relationship, we spoke to some of the biggest names in Jamaican culture to find out what Clarks means to them”.