Clarks Originals drew the ire of some Jamaicans after they previewed snippets of a new documentary dubbed
Clarks and Jamaica, which seems to be devoid of Dancehall artists responsible for making the brand famous in Jamaica, like Super Cat, Popcaan, Vybz Kartel, and Jahvillani.
In an Instagram post this morning, the British footwear company shared a teaser that highlighted non-Dancehall artists, all of whom, with the exception of the duo The NoMaddz, have never paid homage in song to their brand.
The footwear company had noted on its Instagram page that: “to celebrate this special relationship, we spoke to some of the biggest names in Jamaican culture to find out what Clarks means to them”.
March 17, 2021 05:40 PM
British footwear brand Clarks Originals says it will be engaging in endorsement deals with Reggae and Dancehall artists to promote its new ‘Jamaica Pack’ line, which is set to be officially be launched in April.
The revelation and assurance came from the company yesterday after it was taken to task by several Jamaican skeptics, who said they hope it was not seeking to exploit
Brand Jamaica for selfish gain, by unveiling the line which carries the Jamaica Trek, Desert Jamaica and the Jamaica Bees and which is part of their Spring 2021 collection.
Instagram user, gordonmckenzie56, wrote: “Nice, now sign some Reggae and Dancehall artists to endorsements…Thank you.”