The co-founders behind alcohol-free beer Days Brewing have found their tribe through witty advertising and cheeky TikTok videos (a platform where they have 56k followers). Mike Gammell and Duncan Keith tell us about their 2024 plans to drive brand awareness, availability and the right formats for modern beer consumers - and make more embarrassing videos for social media.
Los Angeles brand OPTIMIST makes botanical spirits that are completely free from alcohol, and this month debuts its first RTD canned cocktail. In our series on innovators in the low/no alcohol industry, co-founder Lisa Farr Johnstone tells us about the brand's journey to date.
In 2021, Canadian craft brewery Philips Brewing & Malting Co. made the move into the non-alcoholic category with the launch of iOTA. It sees January as the perfect month to help consumers explore the growing choice in the category.
UK alcohol-free wine Wednesday’s Domaine is on a mission to become the midweek wine alternative of choice for food and drink lovers. In our series profiling innovators in the low/no alcohol industry, founder Luke Hemsley tells us why alcohol-free wine is more than a glorified grape juice… and how he’s getting that message across to consumers.
ISH Spirits offers a range of alcohol-free sparkling wines, spirits and cocktails: using a proprietary technique to mimic each drink as closely to its alcoholic counterpart as possible. In our series profiling movers and shakers in the industry, founder Morten Sørensen tells us how the brand is constantly innovating.