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My Drynuary: Canada s non-alcoholic beer iOTA on January opportunities
In 2021, Canadian craft brewery Philips Brewing & Malting Co. made the move into the non-alcoholic category with the launch of iOTA. It sees January as the perfect month to help consumers explore the growing choice in the category.
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Todd fowler
Phillips sodaworks
Phillips brewing malting co
Blackberry lemon
Mackenzie aird
Associate brand manager
Non alcoholic portfolio
Phillips brewing
Western canada
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Pale ale
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