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Ready-to-eat meals a niche for big-name restaurants By ZHU WENQIAN | China Daily | Updated: 2021-04-21 09:06 Share Goubuli employees make buns at a facility in Tianjin. [Photo provided to China Daily]
Frozen semi-cooked foods from well-known restaurant brands have become increasingly popular, especially since the COVID-19 pandemic. Such dishes, which only require simple reheating, have become hot commodities as consumers embrace the shorter meal-preparation times and enhanced convenience.
Fueled by the rapid development and reduced costs of cold-chain transport, ready-to-eat meals are enjoying a golden growth period as they can be delivered further with extended quality guarantee time frames.
A number of restaurant chains have launched ready-to-eat meals such as meats, seafood, vegetables and hot pots online and at supermarkets to expand sales channels and increase business revenue.
From:ChinaDaily | 2021-04-21 09:06
Frozen semi-cooked foods from well-known restaurant brands have become increasingly popular, especially since the COVID-19 pandemic. Such dishes, which only require simple reheating, have become hot commodities as consumers embrace the shorter meal-preparation times and enhanced convenience.
Fueled by the rapid development and reduced costs of cold-chain transport, ready-to-eat meals are enjoying a golden growth period as they can be delivered further with extended quality guarantee time frames.
A number of restaurant chains have launched ready-to-eat meals such as meats, seafood, vegetables and hot pots online and at supermarkets to expand sales channels and increase business revenue.
Frozen semi-cooked foods from well-known restaurant brands have become increasingly popular, especially since the COVID-19 pandemic. Such dishes, which only require simple reheating, have become hot commodities as consumers embrace the shorter meal-preparation times and enhanced convenience.
Fueled by the rapid development and reduced costs of cold-chain transport, ready-to-eat meals are enjoying a golden growth period as they can be delivered further with extended quality guarantee time frames.
A number of restaurant chains have launched ready-to-eat meals such as meats, seafood, vegetables and hot pots online and at supermarkets to expand sales channels and increase business revenue.
In addition to eat-in and takeout meals, Peking roast duck restaurant chain Dadong offers ready-to-eat prepackaged roast duck, sauces and other foods such as pastries and traditional Chinese rice pudding via its flagship store on JD and Tmall－Alibaba s online shopping platform.