Xiaomi recently unveiled three smartphones under its latest Xiaomi 12 series. The handsets are now tipped to launch in Indian and global markets in February end or early in March. Separately, Xiaomi 12 Ultra, the rumoured high-end handset is tipped to debut in China in February with a periscope super-telephoto lens.
The new Xiaomi 12 series of flagship smartphones was released to its first market on New Year s Eve 2021. Now, the sales data from that event is in, and the OEM claims to have made just under 2 billion yuan (~US$300 million) from the first 5 minutes worth of orders. This has beaten the record set by the Mi 11 by a good margin.
Xiaomi has adopted a new strategy for its flagship lineup this year and sold a compact flagship phone for the first time in years. This compact Xiaomi 12 phone has been paired with a Pro variant and the more budget-friendly Xiaomi 12X.