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Extreme E extends broadcast reach in Russia

Russian broadcaster TV Start is the latest broadcaster confirming to air the debut season of the Extreme E electric SUV racing series. Coverage will extend to T.

Extreme E enhances social proposition with Socialie

| 04 June 2021 Having just completed the second leg of the all-electric SUV racing series, Extreme E has joined forces with content distribution platform Socialie to enhance the management, distribution and ROI of its social media content. The Extreme E series hopes to raise awareness of the climate emergency by mixing sport with purpose to inspire change. It also aims to leave behind a long-lasting positive impact through its legacy programmes and showcase the performance of all-electric vehicles in extreme conditions, promoting their adoption of electric vehicles in the quest for a lower carbon future for the planet. Launched in 2016, Socialie claims to offer the most effective platform for maximising the social ecosystems of the brands that it works with, allowing for fast, impactful delivery of content and advanced sharing mechanisms. The company has been building up its portfolio within the world of sport, with clients including ATP Tour, WTA, UFC, FIBA Media and

Extreme E goes live on TikTok for Senegal

| 27 May 2021 The stage is now set for the second stop in the Extreme E all electric car racing series from 29-30 May, and to boost reach in the same way as the kick off event, the organisers are again teaming up with leading short video platform TikTok to produce digital live content for the social media platform. The Extreme E series hopes to raise awareness of the climate emergency by mixing sport with purpose to inspire change. It also aims to leave behind a long-lasting positive impact through its legacy programmes and showcase the performance of all-electric vehicles in extreme conditions, promoting their adoption of electric vehicles in the quest for a lower carbon future for the planet. All 18 Extreme E drivers compete in identical fully electric 550 bhp SUVs. Known as the ODYSSEY 21, the off-roaders can reach 0-62mph in 4.5 seconds.

Extreme E expands with Twitch tv and virtual fan experience

Just days before the second event in the all-electric off-road racing series, Extreme E has joined forces with video game development and entertainment company .

Inaugural Extreme E X Prix racks up global audience of 18 7MN

| 19 May 2021 Highlighting said the organisers the appetite for the new sport, the broadcast of the inaugural X Prix in the Extreme E electric vehicle racing series has drawn a cumulative worldwide audience of 18.7 million. The Extreme E series hopes to raise awareness of the climate emergency by mixing sport with purpose to inspire change. It also aims to leave behind a long-lasting positive impact through its legacy programmes and showcase the performance of all-electric vehicles in extreme conditions, promoting their adoption of electric vehicles in the quest for a lower carbon future for the planet. All 18 Extreme E drivers compete in identical fully electric 550 bhp SUVs. Known as the ODYSSEY 21, the off-roaders can reach 0-62mph in 4.5 seconds.

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