| 04 June 2021
Having just completed the second leg of the all-electric SUV racing series, Extreme E has joined forces with content distribution platform Socialie to enhance the management, distribution and ROI of its social media content.
The Extreme E series hopes to raise awareness of the climate emergency by mixing sport with purpose to inspire change. It also aims to leave behind a long-lasting positive impact through its legacy programmes and showcase the performance of all-electric vehicles in extreme conditions, promoting their adoption of electric vehicles in the quest for a lower carbon future for the planet.
Launched in 2016, Socialie claims to offer the most effective platform for maximising the social ecosystems of the brands that it works with, allowing for fast, impactful delivery of content and advanced sharing mechanisms. The company has been building up its portfolio within the world of sport, with clients including ATP Tour, WTA, UFC, FIBA Media and