Heinz Meanz Creativity: What s Driving Heinz s Creative Momentum? lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.
Shortly before April Fools, Heinz and Absolut revealed an unlikely collaboration that left some marketing journalists thinking they were being pranked. Two months on and 500m impressions later, sales of Heinz pasta sauces are up more than 50%.