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The Drum | 6 Lessons To Be Learned From The Best (and Worst) Brand Partnerships

The Drum | 6 Lessons To Be Learned From The Best (and Worst) Brand Partnerships
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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The Drum | Inside The Viral Heinz X Absolut Collab That Sent Pasta Sauce Sales Soaring

Shortly before April Fools, Heinz and Absolut revealed an unlikely collaboration that left some marketing journalists thinking they were being pranked. Two months on and 500m impressions later, sales of Heinz pasta sauces are up more than 50%.

United kingdomPaco badiaCaio fonteneleJose maria pieraGigi hadidMaria pieraWunderman thompson spainAbsolut vodkaBrand partnershipsWunderman thompsonRand strategySocial media