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New report shows consumers expect more from brands in the post-pandemic world.
08 Jul, 2021 - 09:24 AM IST | By indiantelevision.com Team
MUMBAI: The fifth iteration of Wunderman Thompson Commerce’s Future Shopper Report 21, which surveyed nearly 30,000 consumers across 17 markets, inferred the major changes in consumer s purchasing behaviour in the wake of the pandemic.
Across Asia, consumers reported that digital commerce has been more important to them during the pandemic than anywhere else and it is shoppers in this region who are also now demanding the most from digital retailers. Nearly 86 per cent of Indian shoppers are less prepared to put up with ‘mediocre’ or even ‘satisfactory’ shopping experiences and demand excellence from brands and retailers, it says.
linkedin Wunderman Thompson Commerce has released its ‘Future Shopper Report 2021’, which highlights how consumers’ shopping preferences are shaping the future of commerce. The study surveyed over 28,000 consumers across 17 countries on their current and future shopping habits and found that businesses need to respond to win the online battle, in order to sustain in the future. According to the report, in a post-pandemic world, online shopping will account for 51% of retail sales globally. 72% of global shoppers believed that online shopping came to their rescue in 2020, whereas 73% said that e-commerce would be more important to them in 2021. 60% of global shoppers stated that they were more comfortable using digital technology in the wake of the pandemic, whereas 72% of Indians admitted to being more afraid of shopping in-store, as compared to their global counterparts.