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Welcome to a live episode of the top 5 creative brand ideas you need to know about right now.
Ad Age s Creativity Editor Ann-Christine Diaz and Creativity Associate Editors Alexandra Jardine and I-Hsien Sherwood count down the week s best ideas, including a new perspective on climate change, a bold hidden message campaign and that big speech from a Hollywood A-lister that got everyone talking.
Agency: JOAN Creative
This delightfully dark animation from Joan Creative for Science Moms, an organization of concerned mothers and scientists, sets out to put people’s attitudes toward the climate crisis in perspective. There’s a man with a giant lump on his arm, surrounded by doctors who tell him his mole is cancerous. An army of mechanics advise a woman that her car needs new brakes. There’s no question as to how these people will respond to the experts’ advice, so why the hesitation w
In a new regular series Campaign Brief Asia asks two creative thinkers from the region to highlight recent great work that caught their eye from around Asia and globally. Creative Circle contributors this week are John Koay (above left) and Koh Hwee Peng (right).