Note: Press play above and click here to refresh if video isn't playing during broadcast.
Welcome to a live episode of the top 5 creative brand ideas you need to know about right now.
Ad Age's Creativity Editor Ann-Christine Diaz and Creativity Associate Editors Alexandra Jardine and I-Hsien Sherwood count down the week's best ideas, including a new perspective on climate change, a bold hidden message campaign and that big speech from a Hollywood A-lister that got everyone talking.
Agency: JOAN Creative
This delightfully dark animation from Joan Creative for Science Moms, an organization of concerned mothers and scientists, sets out to put people’s attitudes toward the climate crisis in perspective. There’s a man with a giant lump on his arm, surrounded by doctors who tell him his mole is cancerous. An army of mechanics advise a woman that her car needs new brakes. There’s no question as to how these people will respond to the experts’ advice, so why the hesitation when 99% of climate scientists say that climate change is real? Illustrator Serge Seidlitz and animation studio Bewilder brought the idea to life.