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玩家扎堆新茶饮，楂堆、柠季、PINTEA为何能成种子选手？- DoNews专栏

其一，新茶饮市场内卷极为严重，小众水果也未能幸免。但茶饮赛道的竞争程度早已从“充分竞争”衍变到了“饱和竞争”，小众水果也未能幸免。比如之前提到的黄皮与油柑，奈雪的茶与喜茶这两家头部公司切入的相当快。并迅速占领了消费者的心智。 “楂堆”的创始人曾经都这一问题也相当困扰。 “这其实好比说，每年有几十万人在学厨师，但真正的米其林大厨也就那么几个。说到底竞争是必然的，但产品力是变量，想要打造一款好的产品需要时间积累，不断匠造产品力。仅仅模仿、抄袭市面上的爆款并不能长久。” 其二，卫生问题也是悬在所有茶饮品牌头上的“达摩克里斯之剑”。当茶饮品牌为了迅速占据市场，致使加盟店规模不断扩大，随之而来的就是管控的放松。然而茶饮行业一旦出现卫生问题，很容易令消费者失望，继而出�

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新茶饮告别非标时代 _ 东方财富网

新茶饮告别非标时代 _ 东方财富网
eastmoney.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from eastmoney.com Daily Mail and Mail on Sunday newspapers.

Zhu dan pengChangsha city kaifu district marketWuhan jinan zhengzhouWhite paperவெள்ளை காகிதம்

喝出蟑螂与头发、原料过期，喜茶们成食品安全重灾区

喝出蟑螂与头发、原料过期，喜茶们成食品安全重灾区
donews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from donews.com Daily Mail and Mail on Sunday newspapers.

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喝出蟑螂與頭髮、原料過期，「喜茶們」成食品安全重災區

喝出蟑螂與頭髮、原料過期，「喜茶們」成食品安全重災區
sina.com.tw - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sina.com.tw Daily Mail and Mail on Sunday newspapers.

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蜜雪冰城 11项违法违规问题被曝光 35家门店被责令限期整改-千龙网·中国首都网

蜜雪冰城 11项违法违规问题被曝光 35家门店被责令限期整改-千龙网·中国首都网
qianlong.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from qianlong.com Daily Mail and Mail on Sunday newspapers.

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