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WOW Skin Science Eyes Double-Digit Growth; Sets 1000 Crore Target within the Next 3 Years

WOW s diverse portfolio of Natural, Activated Natural, and alternative products has stirred considerable interest in both national and international markets

Discount dilemma: Navigating the power and perils of discounting for startup brands

As these brands seek to establish themselves they constantly grapple with the question of customer acquisition vs profit margins. Industry experts weigh in.

Mamaearth Parent Honasa To Launch IPO On Oct 31 At INR 10,500 Cr Valuation

The well-known direct-to-consumer (D2C) beauty and personal care brand Mamaearth's parent company, Honasa Consumer Limited (HCL), is preparing for a big turning point in its history. The company has declared October 31, 2023, as the date of its first public offering (IPO).

Wow Skin Science forays into the US market as an Indian entity, eyes 7 pc revenue from the US, ET Retail

Wow Skin Science: "In the next 3 years, we plan to surpass Rs 1,000 crore plus revenue and be at least a 10-15 per cent EBITDA positive company and be ready for IPO by then," said Manish Chowdhary, founder, Body Cupid Pvt Ltd.

India s DTC boom: Fuelled by technology and Millennials

Brands such as Boat and Lenskart have carved out a niche in the DTC market in India by connecting directly with consumers.

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