Consumer confusion over how best to reduce sugar in one’s diet persists. Are they still looking for ‘zero added sugar’ in sweet drinks? Regulatory and ingredients experts weigh in.
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‘Wellness’ inspires emotionally-soothing indulgent snacks along side immunity-boosting options As the pandemic expands consumers’ definition of wellness to include not just physical fitness but also emotional welfare, they increasingly are seeking snacks that balance both – opening the door for products that are nostalgic and indulgent as well as immunity-boosting, according to innovation experts with Olam Food Ingredients.
This will play out in the coming year through the emergence of three types of snacks: those that recall better times by playing on nostalgia, those that double-down on indulgence by offering novel experiences and comfort, and those with functional ingredients that support physical well-being, such as immunity boosting, Wouter Stomph, product development and innovation expert at Olam Cocoa, and Kamesh Ellajosyula, global head of innovation at Olam Food Ingredients, told FoodNavigator-USA.