reason to do an entertainment us anything new. if there is a - reason to do an entertainment story because reason to do an entertainment story because it reason to do an entertainment story because it has reason to do an entertainment story because it has broken, reason to do an entertainment story because it has broken, great. - reason to do an entertainment story because it has broken, great. but. reason to do an entertainment story because it has broken, great. but if| because it has broken, great. but if it is old. because it has broken, great. but if it is old. why because it has broken, great. but if it is old, why would because it has broken, great. but if it is old, why would we because it has broken, great. but if it is old, why would we bother. - it is old, why would we bother. young it is old, why would we bother. young people it is old, why would we bother. young people are it is old, why would we bother. young people are interested i it is old, why wou
heard about that 12 hours ago, the bbc is not telling - us anything new. if there is a reason to do an entertainment story. because it has broken, great. but if it is old, - why would we bother. young people are interested in politics, international- stories and information i on things like the ukraine and if you know about the news and you feel informed, - you can talk to your friends or a colleague and feel smarter. | but if all of that is true and the bbc were to shape its news for this particular age group that you have described, why would you make a tv programme, why wouldn t you make digital content placed exactly where we know people of that age are spending a lot of time?
seenin young. it is similar to what we have seen in television. television companies like netflix and disney are spending billions of dollars on original programming, exclusive shows that will bring audiences to their platform and make sure that they subscribe. we are seeing the same phenomenon in audio and that is whyjoe rogan is important to spotify, he is like a beacon. he is a huge figure in this area. find spotify, he is like a beacon. he is a huge figure in this area.- a huge figure in this area. and is art of a huge figure in this area. and is part of this a huge figure in this area. and is part of this as a huge figure in this area. and is part of this as well, a huge figure in this area. and is part of this as well, elizabeth, i part of this as well, elizabeth, despite the fact spotify is one of the most popular streaming services in the world, it still struggles to make money off streaming music? exactly, the revenue, spotify went public exactly, the revenue, spotify
associated with our brand, it is our podcast associated with our brand, it is our podcast it associated with our brand, it is our podcast it is associated with our brand, it is our podcast. it is a transition from a platform podcast. it is a transition from a platform to podcast. it is a transition from a platform to being a straight up media platform to being a straight up media company and with that comes lots of media company and with that comes lots of responsibilities. also, there lots of responsibilities. also, there is lots of responsibilities. also, there is revenue there right now, advertising there is revenue there right now, advertising revenue is a small proportion of spotify s revenue, they make much more from subscriptions. when you look at the kind of subscriptions. when you look at the kind of prices ads in an exclusive podcast kind of prices ads in an exclusive podcast can kind of prices ads in an exclusive podcast can generate, you start to underst
given overtake on the bbc in some areas. given the overtake on the bbc in some areas. given the arguments fiona campbell was making, if we accept they are persuasive, why weren t they persuasive, why weren t they persuasive six years ago when other people were making the same arguments for not getting rid of it in the first place. arguments for not getting rid of it in the first place. what has changed is the bbc has in the first place. what has changed is the bbc has realised in the first place. what has changed is the bbc has realised it in the first place. what has changed is the bbc has realised it has - in the first place. what has changed is the bbc has realised it has a - is the bbc has realised it has a crisis is the bbc has realised it has a crisis in is the bbc has realised it has a crisis in terms of young audiences. this is crisis in terms of young audiences. this is its crisis in terms of young audiences. this is its big crisis in terms of young audiences