given— overtake on the bbc in some areas. given the _ overtake on the bbc in some areas. given the arguments fiona campbell was making, if we accept they are persuasive, why weren't they persuasive, why weren't they persuasive six years ago when other people were making the same arguments for not getting rid of it in the first place.— arguments for not getting rid of it in the first place. what has changed is the bbc has _ in the first place. what has changed is the bbc has realised _ in the first place. what has changed is the bbc has realised it _ in the first place. what has changed is the bbc has realised it has - in the first place. what has changed is the bbc has realised it has a - is the bbc has realised it has a crisis _ is the bbc has realised it has a crisis in — is the bbc has realised it has a crisis in terms of young audiences. this is— crisis in terms of young audiences. this is its— crisis in terms of young audiences. this is its big — crisis in terms of young audiences. this is its big play to try and win them _ this is its big play to try and win them back— this is its big play to try and win them back in some respects. you can talk about— them back in some respects. you can talk about the mechanics of that and whether— talk about the mechanics of that and whether or— talk about the mechanics of that and whether or not it will work or not. fiona _ whether or not it will work or not. fiona campbell herself, the controller of bbc, has talked about it and _ controller of bbc, has talked about it and enhancing the content discovery ecosystem. in other words, that means _ discovery ecosystem. in other words, that means another screen through which _ that means another screen through which young people can engage with bbc content and hopefully that points — bbc content and hopefully that points them back to iplayer where they are _ points them back to iplayer where they are recommended shows they may enjoy _ they are recommended shows they may enjoy i_ they are recommended shows they may enjoy. i think one of the big criticisms— enjoy. i think one of the big criticisms of this decision is that bbc three — criticisms of this decision is that bbc three is coming back with a tower— bbc three is coming back with a lower budget than when it went dark.
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