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Instant noodle hailed most chosen FMCG — Kantar — Daily Tribune

Instant noodle hailed most chosen FMCG — Kantar — Daily Tribune
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Demand for essential items at decade-high levels, Retail News, ET Retail

Essential Items: Sales of daily groceries and essentials increased 8.5% YoY between April and June; the highest increase in a decade. FMCG sales was up 5.3% in rural markets and 12% in cities from a year earlier. However, consumption in villages only grew by 2%. Analysts believe the high increase in sales was largely due to the government offering free food grains, notably atta, which saw a growth of 8.5% during the quarter.

essential items: Demand for essential items at decade-high levels

Sales of daily groceries and essentials increased 8.5% YoY between April and June; the highest increase in a decade. FMCG sales was up 5.3% in rural markets and 12% in cities from a year earlier. However, consumption in villages only grew by 2%. Analysts believe the high increase in sales was largely due to the government offering free food grains, notably atta, which saw a growth of 8.5% during the quarter.

More stress foreseen on rural consumer demand

The cost of rice, for instance, has gone up by 10% over the last one year. “But what gets noticed and talked about are the prices of perishables shooting up within a short span, such as, tomato prices which have gone up by 400% within a few weeks | Mumbai news

Parle, Britannia score as most chosen FMCG brands: Kantar

Kantar has rolled out the 11th edition of its annual Brand Footprint India report.

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